Swiffer Ad

• 1. The argument or thesis of this ad would be: If you have a busy schedule with messy kids running in and out of the house, buy the Swiffer picker upper, a two in one mop and broom. It is more convenient and affordable than having a broom, dust pan, mop, and bucket by saving more room and taking less time.
  2. The target audience is middle age, suburban moms. But even bachelors can use the Swiffer due to its simplicity and convenience.
  3. The goal is to persuade or convince the audience that Swiffer cleans up even the dirtiest messes. Whether it be dirt or food, swiffer can clean it up fast and efficiently.
  4. The argument is mostly being made through pathos and logos.
  It is emotional because it captures and portrays the messes that are so easily made in the home, offering a quick and easy solution to tired mothers.
  It is logical because no one likes messes and messes are inevitable. It only makes sense, or is practical for one to buy the two in one mop and broom that makes cleaning hassle free.
  5. This ad is effective because it depicts reality and produces a simple solution for dirty floors.